The 437 Food and Lounge

Store concept, logo, and menu design for an asian-fusion tea-focused cafe and retail store.

Client
The 437 Food and Lounge

Year
2023

Team
Zoe Natan (co-founder)

Role
Co-founder and Creative Director

A drawn illustration of a cafe counter with a cash register, a display stand, and a background menu listing beverages and muffins. The background features a wooden wall with hanging plant pots and a large sign reading 'Redesigning Quality in the 437.'
A drawn illustration of a cafe counter with a cash register, a display stand, and a background menu listing beverages and muffins. The background features a wooden wall with hanging plant pots and a large sign reading 'Redesigning Quality in the 437.'
A hand holding a door hanger with the text 'the 4:37' and an establishment date of 'est. 2023'
A hand holding a door hanger with the text 'the 4:37' and an establishment date of 'est. 2023'
A food menu from the 437 food lounge featuring various drinks and desserts. It includes categories for pu'er tea espresso drinks, sparkling jasmine tea, and signature mochi muffins, with prices listed for hot and iced options.
A food menu from the 437 food lounge featuring various drinks and desserts. It includes categories for pu'er tea espresso drinks, sparkling jasmine tea, and signature mochi muffins, with prices listed for hot and iced options.

The 437 Food and Lounge is a modern cafe and retail space that is elevated, yet approachable.

Store concept design: Designed with a Scandinavian interior in mind, smooth surfaces, light wood, concrete floors, transparent accent pieces, and scattered yet intentionally placed fauna point towards simplicity, modernity, and a calm and mindful space.

Logo design: Built around a price tag, the design nods to value and innovation. The muted colour palette gives it an inviting feel.

Menu design: The 437 needed a menu that felt calm and considered; it’s the kind of place you linger, not rush through. Minimal type, lots of breathing room, and a muted palette taken from the logo lets the food and drink do the talking.