Sweet View

Store concept and menu design for a trendy and stylish café/student hub.

Client
George Brown College

Year
2022

Team
Ellen (Sohyeon) Park, Jiseon Choi, Stacy (Xingyi) Liu, Wendy (Xiaoxue) Wang

Role
Project Manager and Creative Director

Menu for summer beverages and specialty croissants, with options for hot and iced drinks including espresso, americano, latte, cappuccino, matcha latte, milk alternatives, and various croissants such as pistachio matcha, lemon cheese, fig coconut, and mango cream.
Menu for summer beverages and specialty croissants, with options for hot and iced drinks including espresso, americano, latte, cappuccino, matcha latte, milk alternatives, and various croissants such as pistachio matcha, lemon cheese, fig coconut, and mango cream.
A winter-themed coffee menu featuring drink options and prices, with a decorative illustration of a coffee cup and plate, and a background resembling whitewashed wood.
A winter-themed coffee menu featuring drink options and prices, with a decorative illustration of a coffee cup and plate, and a background resembling whitewashed wood.

Sweet View is a modern trendy and stylish café/student hub at the heart of a big city that aims to create a sense of community and optimism.

Store concept design: With panels of windows that look out to the street and let in natural light, large open space, soft lighting, and delicate furnishings, the store atmosphere is elevated, modern, and inviting.

Menu design: Sweet View needed a menu that felt both luxurious and welcoming. A textured background behind elegant font, neutral tones, and minimal colour delicately bring the two contrasting qualities together.