m.mi cafe

Logo design, menu design, and social media promotion content for a cosy custom cake brand.

Client
Myself

Year
2022

Team
Myself

Role
Founder

A minimalist logo for M. Mii café featuring a beige circular brushstroke surrounding the handwritten-style text 'm. mii café' in beige.
A minimalist logo for M. Mii café featuring a beige circular brushstroke surrounding the handwritten-style text 'm. mii café' in beige.
A stylized graphic of a beige and taupe house with a circular sign that reads 'm. mi café,' and the words 'm.mí café' written in elegant script below.
A stylized graphic of a beige and taupe house with a circular sign that reads 'm. mi café,' and the words 'm.mí café' written in elegant script below.
A minimalist cafe menu with beige, white, and brown color scheme. It lists two desserts: a 4-inch round cake for $10 available in taro coconut, strawberry matcha, and orange latte flavors, and a 4-inch square mousse for $15, with flavors of milky mango and cocoa Oreo. The menu features the café's name, 'm.mi café,' and provides QR codes for ordering via direct message and social media contact details.
A minimalist cafe menu with beige, white, and brown color scheme. It lists two desserts: a 4-inch round cake for $10 available in taro coconut, strawberry matcha, and orange latte flavors, and a 4-inch square mousse for $15, with flavors of milky mango and cocoa Oreo. The menu features the café's name, 'm.mi café,' and provides QR codes for ordering via direct message and social media contact details.
A menu titled "Favour Guide" from M. Mi Cafe, showing artistic diagrams of different cake and mousse flavors, including ingredients and design options, with labels in English and Chinese.
A menu titled "Favour Guide" from M. Mi Cafe, showing artistic diagrams of different cake and mousse flavors, including ingredients and design options, with labels in English and Chinese.
Several containers of ice cream, with one containing a heart shape and pink writing, and another with decorated toppings, in biodegradable packaging.
Several containers of ice cream, with one containing a heart shape and pink writing, and another with decorated toppings, in biodegradable packaging.
Image of three decorated lunch box cakes with messages like "be happy" and "love" on them, for sale at a cafe.
Image of three decorated lunch box cakes with messages like "be happy" and "love" on them, for sale at a cafe.

m.mi Café is a custom cake brand marketed towards younger generations, with a cosy and inviting atmosphere.

Logo design: The ring around the brand’s name is reminiscent of the moon, signifying a space where sweet dreams are brought into reality. The soft cursive font, light gold colour, and fluid line work makes it youthful and ethereal.

Menu design: m.mi cafe needed a menu that coincides with its concept of being a place where sweet dreams are realized - colours are taken and extended from the logo, and the hint to an imagined storefront coincide with the brand’s endearing dream-like quality.

Promotional material: Photos of the cakes feature soft natural light reminiscent of carefree days in childhood, while the soft edges on the accents, and touches of white are nods to purity and innocence.