Hi Yogurt

Menu design and social media promotion content for an innovative yogurt shake store.

Role
Branch Manager and Brand Marketing Coordinator

Team
Hi Yogurt executive team, Yoggu executive team

Client
Hi Yogurt, Yoggu

Year
2023

Promotion poster for a dairy-free, vegan, gluten-free oat-based yogurt drink, featuring an image of a cup with peaches on top, with black and white abstract background, advertising a special price of $0.50 from July 28 to July 30.
Promotion poster for a dairy-free, vegan, gluten-free oat-based yogurt drink, featuring an image of a cup with peaches on top, with black and white abstract background, advertising a special price of $0.50 from July 28 to July 30.
Menu of farm fresh yogurt shakes with various flavors and toppings, priced between $7.99 and $8.99, featuring a star indicating highly recommended flavors and a green vegan symbol.
Menu of farm fresh yogurt shakes with various flavors and toppings, priced between $7.99 and $8.99, featuring a star indicating highly recommended flavors and a green vegan symbol.
Packaging for Yoggu plant-based yogurt in collaboration with Hi Yogurt, featuring black drip designs with text highlighting five exclusive yogurt flavors, available at Hi Yogurt Spadina, with vegan, lactose-free, dairy-free, and gluten-free labels at the bottom.
Packaging for Yoggu plant-based yogurt in collaboration with Hi Yogurt, featuring black drip designs with text highlighting five exclusive yogurt flavors, available at Hi Yogurt Spadina, with vegan, lactose-free, dairy-free, and gluten-free labels at the bottom.

Hi Yogurt is an upbeat and charming yogurt brand that is focused on creating healthy and high quality products that are still flavourful and enjoyable.

Yoggu is a modern upscale yogurt brand dedicated to delivering quality through an innovative take on vegan yogurt.

Menu design: The brand needed a menu that built on the cheer derived from experiencing a healthy yet tasty drink - the wooden background is a nod to farm-fresh quality, while the curved type, sketch illustrations, and colourful accents make the menu feel alive and fun.

Promotional material: A cow-print background with products at the centre of focus signifies the importance of quality ingredients while maintaining an energetic and lively appearance. Yoggu, which is the highlight of the promotion is integrated with Hi Yogurt through a more minimalistic design - fewer colours, more white space, and limited simple type speak to modernity and trend.