Hi Yogurt
Menu design and social media promotion content for an innovative yogurt shake store.
Role
Branch Manager and Brand Marketing Coordinator
Team
Hi Yogurt executive team, Yoggu executive team
Client
Hi Yogurt, Yoggu
Year
2023
Hi Yogurt is an upbeat and charming yogurt brand that is focused on creating healthy and high quality products that are still flavourful and enjoyable.
Yoggu is a modern upscale yogurt brand dedicated to delivering quality through an innovative take on vegan yogurt.
Menu design: The brand needed a menu that built on the cheer derived from experiencing a healthy yet tasty drink - the wooden background is a nod to farm-fresh quality, while the curved type, sketch illustrations, and colourful accents make the menu feel alive and fun.
Promotional material: A cow-print background with products at the centre of focus signifies the importance of quality ingredients while maintaining an energetic and lively appearance. Yoggu, which is the highlight of the promotion is integrated with Hi Yogurt through a more minimalistic design - fewer colours, more white space, and limited simple type speak to modernity and trend.